A Space Startup’s Guide to Marketing Mastery
Building a startup is never easy. And knowing when and how to activate a communications and marketing function can be pretty low on a priority list governed by sheer survival. But the right brand, messaging, content, and engagement strategy can help you connect with key stakeholders and accelerate your business objectives faster and more effectively. So, how do you know when it’s time to take this step, and what does that look like? Every company is different, but there are some fundamentals you should follow. In this panel, we’ll talk to the practitioners who are doing just that for space industry startups at almost every stage in the corporate lifecycle.
Attendees will learn about:
- How to know what you need and when
- The biggest challenges/pitfalls in today’s marketing environment
- How to start small and scale your approach to marketing
- How to set realistic budgets and where to apply limited resources
- How to maximize marketing efforts for ROI
Panelists:
Trina Patterson, VP Marketing and Communications, Firefly Aerospace, Inc.
Alicia Stump, Head of Marketing, Kepler Communications Inc
Diana Klochkova, Chief Brand Officer, Privateer Space
Nicole Schumaker, VP of Strategic Partnerships, TransAstra
Moderated by:
Merridith Ingram, Founder/CEO of The Riotmind Agency